Yahoo News Digest reports that dating web site OKCupid has admitted to intentionally mismatching users to test its technology.

3 Slogans We Propose For OKCupid

1. “Hey, we’re not called ‘Olympic Archery Gold Medalist Cupid’ for a reason. Because we’re going to miss the mark.”

2. “OKCupid: still better than rival web site DrunkBeerGogglesCupid.”

3. “OKCupid, a proudly owned subsidiary of IAC/Interactive, who also owns Match.com, who we’re certain would never intentionally mismatch people, wink, wink!”

Categories: Dating, Mildly Bad News

Tags: Advertising, Business, Dating, ethics, Humor, Parody, psychology, satire, technology